Archive | Dr Mark Griffiths

RSS feed for this section

Basic Instinct 2: Counting the cost of blackjack (again)

The third in our series of articles from the Professor of Gambling studies at the Nottingham Trent University…. ————————— In a previous blog I looked at the psychology of following ‘basic’ strategy and card counting based on the seminal work by Ed Thorp. Compared with other forms of gambling, there has been very little psychological research into blackjack – about one or two studies per decade by my reckoning. In the 1970s, Dr. Nicholas Bond (who at the time was at the California State University at Sacramento, USA) did some research asking blackjack players some simple questions like ‘When do you take insurance?’ and ‘What do you do when you […]

Basic instinct: Counting the cost of blackjack

The second in our series of posts from the Professor of  Gambling Sudies at the Nottingham Trent University Dr Mark Griffiths….. ———————– Playing blackjack is relatively straightforward. Most of us played variations like ‘21’ and ‘pontoon’ as children. In the casino, all a player has to do is make a bet before a card is dealt and decide whether to ‘hit’ or ‘stand’ on the total. Simple. However, as with the psychology of all great games, the rules are easy enough for almost anyone to play but can take a lifetime to master. One of the main reasons that blackjack attracts regular gamblers is that it is a game that […]

Trust is a must: The role of trust, personalization and context in online gambling

Something slightly different today and the first in what I hope will be a series of posts from Professor of  Gambling Sudies at the Nottingham Trent University….. Until recently there appeared to be a commonly held perception that consumers viewed the Internet as an information gathering tool rather than a place to spend money. The explosive growth in online gambling shows this is no longer true. Historically, the two things that have had the power to drive any new consumer technology were pornography and gambling. These activities have helped satellite and cable television, video, and then the Internet. For me, the interesting question is how online gaming companies use as […]